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What Our Clients Are Saying

In my experience with working with East Coast Graphics, not only has it been a pleasurable experience, but good for business as well. Dan Glenn and staff make navigating the world of full service printing one less thing that I have to worry about - I always know that I can trust them completely to get the work done on time and on budget. ECG works to build a relationship with their customers rather than just getting a job done - over the past 8 years I can't imagine using anyone else to do any of my printing projects from our company catalog to posters. In a time where you can start to feel like a number for most companies, East Coast Graphics remembers that the relationship between the vendor and the customer is #1."Byron Reed
Director of Marketing

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Printing Services - Long Island, New York

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S/S (Same size) - an instruction to reproduce to the same size as the original.

Saddle stitching - a method of binding where the folded pages are stitched through the spine from the outside, using wire staples.

Sans serif - a typeface that has no serifs (small strokes at the end of main stroke of the character).

Scale - the means within a program to reduce or enlarge the amount of space an image will occupy. Some programs maintain the aspect ratio between width and height whilst scaling, thereby avoiding distortion.

Scaling - a means of calculating the amount of enlargement or reduction necessary to accommodate a photograph within the area of a design.

Scamp - a sketch of a design showing the basic concept.

Scanner - an electronic device used to digitize a photographic image. A wide variety of scanners are available for digitizing all kinds of originals, from photographic prints and 35 mm slides to video clips and 3D objects.

Scraperboard - a board prepared with black Indian ink over a china clay surface. Drawings are produced by scraping away the ink to expose the china clay surface.

Score - A crease put on paper to help it fold better.

Screen angles - in color reproduction, the angle at which the halftone screens are placed in relationship to one another, to avoid undesirable moiré patterns. The most commonly used screen angles in process color printing are black 45, magenta 75, yellow 90, cyan 105.

Screen ruling - the number of lines per inch on a halftone screen. See also line screen.

Section mark () - a character used at the beginning of a new section. Also used as a footnote symbol.

Section - a printed sheet folded to make a multiple of pages.

Security paper - paper incorporating special features (dyes, watermarks etc) for use on checks.

Self-cover - Using the same paper as the text for the cover.

Sell through - percentage of what you actually sell

Serif - a small cross stroke at the end of the main stroke of the letter.

Set size - the width of the type body of a given point size.

Set solid - type set without leading (line spacing) between the lines. Type is often set with extra space; e.g. 9 point set on 10 point.

Set off - the accidental transfer of the printed image from one sheet to the back of another.

Shadow - the darkest parts of a photograph, represented in the halftone by the largest dots, or in solid areas of black.

Sheet - a single piece of paper. In poster work refers to the number of Double Crown sets in a full size poster.

Sheet fed - a printing press that prints single sheets of paper, not reels.

Sheetwise - a method of printing a section. Half the pages from a section are imposed and printed. The remaining half of the pages are then printed on the other side of the sheet.

Show-through - Printing on one side of a sheet that can be seen on the other side of the sheet. Also see opacity

Side guide - The mechanical register unit on a printing press that positions a sheet from the side.

Side heading - a subheading set flush into the text at the left edge.

Side stabbed or stitched - the folded sections of a book are stabbed through with wire staples at the binding edge, prior to the covers being drawn on.

Sidebar - a vertical bar positioned usually on the right hand side of the screen.

Signature - the name given to a printed sheet after it has been folded. Also a section of a magazine or book printed on a web press. Signatures can be in configurations of 4, 8, 16, 24, or more pages, according to the size of the press.

Silhouette halftone - A term used for an outline halftone.

Silk Screening - A color printing method in which ink is forced through a stencil placed over a screen that blocks out areas of an image, and onto the printing surface. Also referred to as Serigraphy.

Sixteen sheet - a poster size measuring 120in x 80in (3050mm x 2030mm).

Size - a solution based on starch or casein, which is added to the paper to reduce ink absorbency.

Skid - A pallet used for a pile of cut sheets.

Slurring - a smearing of the image caused by paper slipping during the impression stage.

Small caps - a set of capital letters which are smaller than standard and are equal in size to the lower case letters for that typesize.

Snap-to (guide or rules) - a WYSIWYG program feature for accurately aligning text or graphics. The effect is exercised by various non-printing guidelines such as column guides, margin guides that automatically places the text or graphics in the correct position flush to the column guide when activated by the mouse. The feature is optional and can be turned off.

Soft back/cover - a book bound with a paper back cover.

Soft or discretionary hyphen - a specially coded hyphen, which is only displayed when formatting of the hyphenated word puts it at the end of a line.

Specifications - A precise description of a print order or a description of materials provided.

Spell check - a facility contained in certain word-processing and page makeup programs to enable a spelling error check to be carried out. Dictionaries of American origin may not conform to English standards and the option should be available within the program to modify the contents. Dictionaries usually contain between 60,000-100,000 words.

Spine - the binding edge at the back of a book or publication - also see Backbone.

Spiral binding - a book bound with wires in spiral form inserted through holes punched through the binding side.

Split fountain - Putting multiple colored ink in a printing fountain to achieve special color affects.

Spoilage - Planned paper waste for all printing operations.

Spot Colors - See PMS Colors

Spot Color Separations - When spot colors (or PMS colors) are being used in a printing order, the identification and assignment of each color can be done in a page layout program. This process is done by the person designing the page.

Spot varnish - Varnish used to highlight a specific part of the printed sheet.

SRA - a paper size in the series of ISO international paper sizes slightly larger than the A series allowing the printer extra space to bleed.

Stamping - Term for foil stamping.

Stat - Term for inexpensive print of line copy or halftone (Photostat copy).

Stem - the main vertical stroke making up a type character.

Step-and-repeat - A procedure for placing the same image on plates in multiple places.

Stet - used in proof correction work to cancel a previous correction. From the Latin 'let it stand'.

Stock - paper or other material to be printed on.

Strap - a subheading used above the main headline in a newspaper article.

Stripping - in offset lithography, the positioning of negatives on a flat to compose a page or layout for platemaking.

Strawboard - a thicker board made from straw pulp, used in bookwork and in the making of envelopes and cartons. Not suitable for printing.

Strike-through - the effect of ink soaking through the printed sheet.

Style sheet - a collection of tags specifying page layout styles, paragraph settings and type specifications which can be set up by the user and saved for use in other documents. Some page makeup programs, such as Ventura, come with a set of style sheets.

Subscript - the small characters set below the normal letters or figures.

Substance weight - A term of basis weight when referring to bond papers.

Substrate - Any surface on which printing is done.

Subtractive primaries - yellow, magenta, and cyan, the hues used for process color printing ink.

Supercalendered paper - a smooth finished paper with a polished appearance, produced by rolling the paper between calenders. Examples of this are high gloss and art papers.

Superscript - the small characters set above the normal letters or figures.

Surprint (US) - (see Overprinting) printing over a previously printed area of either text or graphics.

Swash letters - italic characters with extra flourishes used at the beginning of chapters.

Swatch - a color sample.

Indoor Printing:
  • Retail Signs
  • Exhibit/Tradeshow Graphics
  • Backlit Displays
  • Window Graphics
  • Floor Decals
  • Posters
  • Murals and Backdrops
  • Photo Enlargements
  • Design Mockups
  • Platform Posters
  • Interior Transit
Outdoor Printing:
  • Billboards
  • Signs
  • Banners
  • Vehicle/Fleet Graphics
  • Vehicle Wraps
  • Backlit Displays
  • Posters
  • Window Graphics
  • Building Wraps
  • Bus Sides
  • Transit Shelter Displays
  • Bench & Receptacle Ads
  • Telephone Kiosks
  • Floor Decals

Backdrops Backlit Displays Banners Forms Catalogs Brochures Commercial Floor Graphics Flyers Labels Large Format Postcards Posters Retail Graphics Signs Stationary Wall Murals Window Graphics

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