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What Our Clients Are Saying

In my experience with working with East Coast Graphics, not only has it been a pleasurable experience, but good for business as well. Dan Glenn and staff make navigating the world of full service printing one less thing that I have to worry about - I always know that I can trust them completely to get the work done on time and on budget. ECG works to build a relationship with their customers rather than just getting a job done - over the past 8 years I can't imagine using anyone else to do any of my printing projects from our company catalog to posters. In a time where you can start to feel like a number for most companies, East Coast Graphics remembers that the relationship between the vendor and the customer is #1."Byron Reed
Director of Marketing

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Printing Services - Long Island, New York

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RGB - red, green, and blue - the primary additive colors, which are used to represent colors on computer monitors, television screens, and most scanners.

Rag paper - high quality stationery made from cotton rags.

Ragged - lines of type that do not start or end at the same position.

Ragged left - Type that is justified to the right margin and the line lengths vary on the left.

Ragged right - Type that is justified to the left margin and the line lengths vary on the right.

Raster Image Processor (RIP) - the hardware engine which calculates the bit-mapped image of text and graphics from a series of instructions. It may, or may not, understand a page description language but the end result should, if the device has been properly designed, be the same. Typical RIPs, which aren’t PDL-based, include the Tall Trees JLaser, the LaserMaster and AST's TurboLaser controller. A basic page printer comes with a controller and not a RIP, which goes some way to explaining the lack of control

Ream - 500 sheets of paper.

Recto - Right-hand page of an open book.

Reference marks - symbols used in text to direct the reader to a footnote. E.g. asterisk (*), dagger, double dagger, section mark (), paragraph mark ().

Reflective copy - Copy that is not transparent.

Register - To position print in the proper position in relation to the edge of the sheet and to other printing on the same sheet especially when printing one color on another.

Register marks - Cross-hair lines or marks on film, plates, and paper that guide strippers, platemakers, pressmen, and bindery personnel in processing a print order from start to finish.

Resolution - the measurement used in typesetting to express quality of output. Measured in dots per inch, the greater the number of dots, the more smooth and cleaner appearance the character/image will have. Currently Page (laser) Printers print at 300, 406 and 600dpi. Typesetting machines print at 1,200 dpi or more.

Rest in Proportion (RIP) - an instruction when giving sizes to artwork or photographs that other parts of the artwork are to be enlarged or reduced in proportion.

Retouching - a means of altering artwork or color separations to correct faults or enhance the image.

Reverse - The opposite of what you see. Printing the background of an image. For example: type your name on a piece of paper. The reverse of this would be a black piece of paper with a white name.

Revise - indicates the stages at which corrections have been incorporated from earlier proofs and new proofs submitted. E.g. First revise, second revise.

Right reading - a positive or negative that reads from left to right.

Rip film - A method of making printing negatives from PostScript files created by desktop publishing.

Roman - type which has vertical stems as distinct from Italics or oblique that are set at angles.

Rotary press - a web or reel fed printing press, which uses a curved printing plate mounted on the plate cylinder.

Rough - a preliminary sketch of a proposed design.

Royal - a size of printing paper 20in x 25in (508 x 635mm).

Ruler - rulers displayed on the screen that show measures in inches, picas or millimeters.

Runaround (see also Text wrap) - the ability within a program to run text around a graphic image within a document, without the need to adjust each line manually.

Running head - a line of type at the top of a page, which repeats a heading.

Indoor Printing:
  • Retail Signs
  • Exhibit/Tradeshow Graphics
  • Backlit Displays
  • Window Graphics
  • Floor Decals
  • Posters
  • Murals and Backdrops
  • Photo Enlargements
  • Design Mockups
  • Platform Posters
  • Interior Transit
Outdoor Printing:
  • Billboards
  • Signs
  • Banners
  • Vehicle/Fleet Graphics
  • Vehicle Wraps
  • Backlit Displays
  • Posters
  • Window Graphics
  • Building Wraps
  • Bus Sides
  • Transit Shelter Displays
  • Bench & Receptacle Ads
  • Telephone Kiosks
  • Floor Decals

Backdrops Backlit Displays Banners Forms Catalogs Brochures Commercial Floor Graphics Flyers Labels Large Format Postcards Posters Retail Graphics Signs Stationary Wall Murals Window Graphics

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East Coast Graphics - Printing Services New York

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