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What Our Clients Are Saying

In my experience with working with East Coast Graphics, not only has it been a pleasurable experience, but good for business as well. Dan Glenn and staff make navigating the world of full service printing one less thing that I have to worry about - I always know that I can trust them completely to get the work done on time and on budget. ECG works to build a relationship with their customers rather than just getting a job done - over the past 8 years I can't imagine using anyone else to do any of my printing projects from our company catalog to posters. In a time where you can start to feel like a number for most companies, East Coast Graphics remembers that the relationship between the vendor and the customer is #1."Byron Reed
Director of Marketing

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Printing Services - Long Island, New York

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PMS - The abbreviated name of the Pantone color Matching System.

PMT - Abbreviated name for photomechanical transfer. Often used to make position prints.

Page count - Total number of pages in a book including blanks.

Page Printer - the more general (and accurate) name used to describe non-impact printers which produce a complete page in one action. Examples include laser, LED and LCD shutter xerographic printers, ion deposition, Electro-erosion and Electro-photographic printers.

Page Description Language (PDL) - a special form of programming language which enables both text and graphics (object or bit-image) to be described in a series of mathematical statements. Their main benefit is that they allow the applications software to be independent of the physical printing device as opposed to the normal case where specific routines have to be written for each device. Typical PDLs include Interpress, imPress, PostScript and DDL.

Page proofs - the stage following galley proofs, in which pages are made up and paginated.

PageMaker - the software program from Aldus Corporation that everyone associates with desktop publishing due to its immense success on the Apple Macintosh. Now available on both the Macintosh and the PC it is still used as a benchmark product although certain aspects of its design are coming under attack from other, more recent, products.

Pagination - the numbering of pages in a book.

Pantone - a registered name for an ink color matching system.

Paper plate - a short run offset printing plate on which matter can be typed directly.

Paragraph mark - a type symbol used to denote the start of a paragraph. Also used as a footnote sign.

Parallel fold - a method of folding; e.g. two parallel folds will produce a six-page sheet.

Paste up - the various elements of a layout mounted in position to form camera-ready artwork.

Pattern carbon - Special carbon paper used in business forms that only transfers in certain areas.

Perfect bind - A type of binding that glues the edge of sheets to a cover like a telephone book, Microsoft software manual, or Country Living Magazine.

Perfecting press - a printing press that prints both sides of the paper at one pass through the machine.

Photogravure - (see Gravure) a printing process where the image is etched into the plate cylinder. The main advantage of this method of printing is the high speed, long run capability. Used mainly for mail order and magazine work.

Pi fonts - characters not usually included in a font, but which are added specially. Examples of these are timetable symbols and mathematical signs.

Pica - a printing industry unit of measurement. There are 12 points to a pica, one pica is approximately 0.166in.

Picking - the effect of ink being too tacky and lifting fibers out of the paper. Shows up as small white dots on areas of solid color.

Pin register - A standard used to fit film to film and film to plates and plates to press to assure the proper registration of printer colors.

Pipelining - the ability of a program to flow automatically text from the end of one column or page to the beginning of the next. An extra level of sophistication can be created by allowing the flow to be re-directed to any page and not just the next available. This is ideal for US-style magazines where everything is 'Continued on page...'.

Pixel - in electronic imaging, a basic unit in digital imaging. Pixels can be used to represent text or color information for photographic artwork.

Plate gap - Gripper space. The area where the grippers hold the sheet as it passes through the press.

Plates - Plates are the carriers of the images that are to be printed on paper. One printing plate is required for each ink color printed. Metal plates are currently the only way to produce high quality close-register printed images. Plates can also be made out of plastic and paper.

Point - a unit of measurement primarily used in typography, used for specifying type sizes, leading, rule widths, and other page elements. 12 points make up a pica, and 72 points make approximately 1 inch in traditional measurement, whereas most electronic imaging tools round 72 points (or 6 picas) up to exactly 1 inch. Point size is the measured from the top of the ascender to the bottom of the descender.

Portrait - an upright image or page where the height is greater than the width.

Position proof - color proof for checking position layout and/or color breakout image elements.

Positive - in photography, film containing the same light and dark values as the original. The reverse of negative.

PostScript - a page description language developed by Adobe Systems. Widely supported by both hardware and software vendors it represents the current 'standard' in the market. John Warnock and Chuck Geschke of Adobe both worked for Xerox at the Palo Alto Research Center where PDLs were invented and set up their company to commercially exploit the concepts they had helped develop.

Pre-press proofs - see off-press proofs.

Press proofs - in color reproduction, a proof of a color subject made directly on the printing press, in advance of a full production run.

Pressure-sensitive paper - Paper material with self-sticking adhesive covered by a backing sheet.

Preview mode - a mode where word processing or desktop publishing software that doesn’t operate in WYSIWYG fashion can show a representation of the output, as it will look when printed. The quality ranges from acceptable to useless.

Primary colors - cyan, magenta and yellow. These three colors when mixed together with black will produce a reasonable reproduction of all other colors.

Print engine - the parts of a page printer that perform the print-imaging, fixing and paper transport. In fact, everything but the controller.

Printer Command Language - a language developed by Hewlett Packard for use with its own range of printers. Essentially a text orientated language; it has been expanded to give graphics capability.

Print quality - a general term for the overall visual impression of a printed piece. In paper, the properties of the paper that affect its appearance and the quality of reproduction.

Process blue - The blue or cyan color in process printing.

Process colors - The four basic colors of ink used in process color printing are cyan, magenta, yellow and black. These ink colors are transparent and "process" with each other when overprinted in predetermined amounts, i.e. when cyan overprints yellow, it produces green, when yellow overprints magenta, it produces orange. Controlled screen tint combinations of the four basic colors allow nearly the full spectrum of colors to be produced on a printing press.

Process Color Separations - Color separation refers to the breaking down of any full-color image into the four basic ink colors used in printing. The making of a color separation involves the use of a laser light scanner which, through the use of four color filtering systems, can read and record the amounts of cyan, magenta, yellow and black that is present in any particular area of a color original. The recording of this data is converted into digital form and saved to a computer for further processing and placement into page layout programs.

Process printing - the printing from a series of two or more halftone plates to produce intermediate colors and shades.

Progressives - color proofs taken at each stage of printing showing each color printed singly and then superimposed on the preceding color.

Proof - a copy obtained from inked type, plate, block or screen for checking purposes.

Proof correction marks - a standard set of signs and symbols used in copy preparation and to indicate corrections on proofs. Marks are placed both in the text and in the margin.

Proportional spacing - a method of spacing whereby each character is spaced to accommodate the varying widths of letters or figures, so increasing readability. Books and magazines are set proportionally spaced, typewritten documents are generally monospaced.

Pull-down menus - developed from Xerox research (like just about everything else we take for granted in desktop publishing) these are a method of providing user control over software without cluttering up the screen with text. Using the mouse or cursor keys the user points to the main heading of the menu he or she wants and the menu pulls (Windows) or drops (GEM) from the heading. When the required function has been selected the menu rolls back up into the menu bar leaving the screen clear.

Pulp - the raw material used in papermaking consisting mainly of wood chips, rags or other fibers. Broken down by mechanical or chemical means.

Psychographics - A term that describes consumers or audience members on the basis of psychological characteristics initially determined by standardized tests.

Indoor Printing:
  • Retail Signs
  • Exhibit/Tradeshow Graphics
  • Backlit Displays
  • Window Graphics
  • Floor Decals
  • Posters
  • Murals and Backdrops
  • Photo Enlargements
  • Design Mockups
  • Platform Posters
  • Interior Transit
Outdoor Printing:
  • Billboards
  • Signs
  • Banners
  • Vehicle/Fleet Graphics
  • Vehicle Wraps
  • Backlit Displays
  • Posters
  • Window Graphics
  • Building Wraps
  • Bus Sides
  • Transit Shelter Displays
  • Bench & Receptacle Ads
  • Telephone Kiosks
  • Floor Decals

Backdrops Backlit Displays Banners Forms Catalogs Brochures Commercial Floor Graphics Flyers Labels Large Format Postcards Posters Retail Graphics Signs Stationary Wall Murals Window Graphics

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