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What Our Clients Are Saying

In my experience with working with East Coast Graphics, not only has it been a pleasurable experience, but good for business as well. Dan Glenn and staff make navigating the world of full service printing one less thing that I have to worry about - I always know that I can trust them completely to get the work done on time and on budget. ECG works to build a relationship with their customers rather than just getting a job done - over the past 8 years I can't imagine using anyone else to do any of my printing projects from our company catalog to posters. In a time where you can start to feel like a number for most companies, East Coast Graphics remembers that the relationship between the vendor and the customer is #1."Byron Reed
Director of Marketing

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Printing Services - Long Island, New York

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Lacquer - a clear, usually glossy, coating applied to a printed sheet for protection or appearance. Also see varnish.

Laid - paper with a watermark pattern showing the wire marks used in the paper making process. Simulating the surface of handmade paper, it is usually used for high quality stationery.

Laminate - a thin transparent plastic coating applied to paper or board to provide protection and give it a glossy finish.

Landscape - work in which the width used is greater than the height. Also used to indicate the orientation of tables or illustrations that are printed 'sideways'. See Portrait.

Laser - The acronym for Light Amplification by Stimulated Emission of Radiation. A laser is an intense beam with very narrow bandwidth that can produce images by electronic impulses from digital data.

Laser printer (see also Page printer)-a high quality image printing system using a laser beam to produce an image on a photosensitive drum. The image is transferred on to paper by a conventional xerographic printing process. Currently, most laser printers set at 300dpi with newer models operating at up to 600dpi.

Laser Proofs - Laser proofs are black and white or CMYK digital, non-film proofs which can be run out as composites or as color separated sheets. Lasers are used to check spelling, grammar, image placement and photo cropping. Lasers are the least expensive forms of proofing available; however, they are also the least accurate for image detail and color matching.

Lateral reversal - a positive or negative image transposed from left to right as in a mirror reflection of the original.

Layout - a sketch of a page for printing showing the position of text and illustrations and giving general instructions.

Lead or Leading - Space added between lines of type to space out text and provide visual separation of the lines. Measured in points or fractions thereof. Named after the strips of lead, which used to be inserted between lines of metal type.

Legend - the descriptive matter printed below an illustration, mostly referred to as a caption. Also an explanation of signs or symbols used in timetables or maps.

Letraset - a proprietary name for rubdown or dry transfer lettering used in preparing artwork.

Letterpress - a relief printing process in which a raised image is inked to produce an impression; the impression is then transferred by placing paper against image and applying pressure.

Letterset - a printing process combining offset printing with a letterpress relief printing plate.

Letterspacing - the addition of space between the letters of words to increase the line- length to a required width or to improve the appearance of a line.

Library picture - a picture taken from an existing library and not specially commissioned.

Ligature - letters that are joined together as a single unit of type such as oe and fi.

Lightface - type having finer strokes than the medium typeface. Not used as frequently as medium.

Line block - a letterpress printing plate made up of solid areas and lines and without tones.

Line copy - High contrast copy not requiring a halftone.

Line gauge - a metal rule used by printers. Divided into Picas it is 72 picas long (11.952in).

Line screen - the measure of a halftone screen, usually in lines per inch (LPI).

Linen tester - a magnifying glass designed for checking the dot image of a halftone.

Lineup table - a table with an illuminated top used for preparing and checking alignment of page layouts and paste-ups.

Lines per inch - The number of rows of dots per inch in a halftone.

Lining figures - numerals that align on the baseline and at the top.

Linotype - manufacturers of a range of high-resolution phototypesetting machines such as the 100, 202, 300 and 500. The 100, 300 and 500 series are capable of processing PostScript files through an external RIP and typesetting desktop publishing files direct from disk at 1270dpi and beyond.

Lithography - a printing process based on the principle of the natural aversion of water to grease. The photographically prepared printing plate when being made is treated chemically so that the image will accept ink and reject water.

Logo - short for logotype. A word or combination of letters set as a single unit. Also used to denote a specially styled company name designed as part of a corporate image.

Loose leaf - a method of binding which allows the insertion and removal of pages for continuous updating.

Loupe - A magnifying glass used to review a printed image, plate and position film.

Lower case - the small letters in a font of type.

Indoor Printing:
  • Retail Signs
  • Exhibit/Tradeshow Graphics
  • Backlit Displays
  • Window Graphics
  • Floor Decals
  • Posters
  • Murals and Backdrops
  • Photo Enlargements
  • Design Mockups
  • Platform Posters
  • Interior Transit
Outdoor Printing:
  • Billboards
  • Signs
  • Banners
  • Vehicle/Fleet Graphics
  • Vehicle Wraps
  • Backlit Displays
  • Posters
  • Window Graphics
  • Building Wraps
  • Bus Sides
  • Transit Shelter Displays
  • Bench & Receptacle Ads
  • Telephone Kiosks
  • Floor Decals

Backdrops Backlit Displays Banners Forms Catalogs Brochures Commercial Floor Graphics Flyers Labels Large Format Postcards Posters Retail Graphics Signs Stationary Wall Murals Window Graphics

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