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What Our Clients Are Saying

In my experience with working with East Coast Graphics, not only has it been a pleasurable experience, but good for business as well. Dan Glenn and staff make navigating the world of full service printing one less thing that I have to worry about - I always know that I can trust them completely to get the work done on time and on budget. ECG works to build a relationship with their customers rather than just getting a job done - over the past 8 years I can't imagine using anyone else to do any of my printing projects from our company catalog to posters. In a time where you can start to feel like a number for most companies, East Coast Graphics remembers that the relationship between the vendor and the customer is #1."Byron Reed
Director of Marketing

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Printing Services - Long Island, New York

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Face - an abbreviation for typeface referring to a family in a given style.

Facsimile transmission - The process of converting graphic images into electronic signals.

Filler - extra material used to complete a column or page, usually of little importance.

Film Proofs - Film proofs are created using the negatives that have been output on an imagesetter. They are highly accurate representations of what the final printed product will look like and are given to clients for final review, approval, and "sign-off" before the printing plates are made and the order is put on the press. Some examples of film proofs are Dylux, Silverprint, Blueline, Chromalin, WaterProof, Color Key and Matchprint.

Film rip - See Rip film.

Flag - the designed title of a newspaper as it appears at the top of page one.

Flat - in offset lithography, the assembled composite of negatives stripped together, ready for platemaking.

Flat Size - The dimensions of a brochure or printed piece before it is folded up.

Flexography - a rotary letterpress process printing from rubber or flexible plates and using fast drying inks. Mainly used for packaging.

Floating accent - an accent mark, which is set separately from the main character and is then placed either over or under it.

Flood - To cover a printed page with ink, varnish, or plastic coating.

Flop - The reverse side of an image.

Flush left - copy aligned along the left margin.

Flush right - copy aligned along the right margin.

Flyer - an inexpensively produced circular used for promotional distribution.

Foil - A metallic or pigmented coating on plastic sheets or rolls used in foil stamping and foil embossing.

Foil blocking - a process for stamping a design on a book cover without ink by using a colored foil with pressure from a heated die or block.

Foil emboss - Foil stamping and embossing an image on paper with a die.

Font (or fount) - a complete set of characters in a typeface.

Foil stamping - Using a die to place a metallic or pigmented image on paper.

Folio - the page number.

Format - the size, style, type page, margins, printing requirements, etc. for a printed piece.

Form letter - used in word processing to describe a repetitive letter in which the names and addresses of individuals are automatically generated from a database or typed individually.

Form - in offset printing, the assembly of pages for printing.

Four (4)-color-process - The process of combining four basic colors to create a printed color picture or colors composed from the basic four colors-yellow, magenta, cyan and black.

French fold - a sheet which has been printed on one side only and then folded with two right angle folds to form a four page uncut section.

Full measure - a line set to the entire line length.

Full point - a full stop.

Indoor Printing:
  • Retail Signs
  • Exhibit/Tradeshow Graphics
  • Backlit Displays
  • Window Graphics
  • Floor Decals
  • Posters
  • Murals and Backdrops
  • Photo Enlargements
  • Design Mockups
  • Platform Posters
  • Interior Transit
Outdoor Printing:
  • Billboards
  • Signs
  • Banners
  • Vehicle/Fleet Graphics
  • Vehicle Wraps
  • Backlit Displays
  • Posters
  • Window Graphics
  • Building Wraps
  • Bus Sides
  • Transit Shelter Displays
  • Bench & Receptacle Ads
  • Telephone Kiosks
  • Floor Decals

Backdrops Backlit Displays Banners Forms Catalogs Brochures Commercial Floor Graphics Flyers Labels Large Format Postcards Posters Retail Graphics Signs Stationary Wall Murals Window Graphics

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